Hildegard's bakery is the newly opened urban home for Integrity Foods
, a family farm based in Riverton known across Manitoba's food scene for its line of organic food products and breads. Like at the Farm, Hildegard's bakes organic, ancient grain, fresh-milled breads and pastries in a wood-fired brick oven without the use of commercial yeast and preservatives. They're also bring the renowned baked pizzas that the farm is known for into the city.
Branding and design-wise, Integrity Foods has always walked the tightrope between family-owned down to earth familiarity in person and a cosmopolitan touch on their website and branding and labelling.
The new bakery's namesake, St. Hildegard of Bingen,
was known for proto-feminist thinking and her contribution to medieval wisdom on baking, cultivation, and natural healing. The owner/operators, Judith and David Newsom, wanted to hybridize a look halfway between Parisian cafe and something vaguely medieval.
After trying a number of approaches, the "h" logo was decided upon. It combines a more traditionally calligraphic "H" with a myriad of clustered symbols that could be either loaves or leaves all locked inside of a more formal box. Symbolically it is an analogue for the cafe - a relatively geometric and modern space that contains within it things both natural and made by human hands.