You can find Mirth on InstagramFacebook and Etsy.
Mirth is an operation kicked off by my friend and fellow creative Jessica Froese. Her handmade toys for children and cats are not only bursting with character, they are biodegradable and compostable, and break down quickly in landfills. Bonus: She does custom orders and can embed catnip for that special feline in your life.
Designing branding for craftspeople, makers, and artisans can quickly veer into the kitschy tropes - lacey, doiley-like overembellishments, too much fake lettering type, and an excessive use of Amatic for nearly everything. 

However, it is absolutely important to communicate the organic nature of Froese' work, and so we chose to start with a hand-drawn calligraphic wordmark and slowly integrate embellishments that play with the actual fundmamentals of Froese' process - sewing needles, stitch lines, and curving circles and geometric shapes. All Mirth toys are vibrant and colourful, so the logo doesn't integrate any colours.
We began with a few variations on calligraphic approaches with some source references for inspiration. At one point, a needle was considered to cross the "t," but it was ultimately too heavy and was replaced by a fading stitch brush trail.
From there, the logo was re-drawn to precision, vectorized, and given some clean uniform stitching brush trails. "HANDMADE TOYS" was appended, with a sewing needle punching through the center at an angle , giving the logo a distinct shape, even when a very small shape.
To contrast the extreme playfulness of the logo, it is paired with the Jeremy Tribby's Barlow typeface, a Basel-school influenced sans-serif which exudes consistent proportion and structured form - perfect for a small maker of toys. It works away subtly and consistently on business cards, packaging, and signage at craft shows.
Now, the logo is everywhere, and slowly but surely Mirth is making its mark on the Canadian craft scene!
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