Montra Crop Science is a Winnipeg-based company established in 2019 to launch MX-3a unique high quality, organic acid concentrate also known as Fulvic Acid. As a nutrient uptake coefficient, MX-3 helps plants absorb nutrients already present in soil, drastically reducing the need for chemical inputs. MX-3 can easily integrate into standard agricultural and indoor growing practices, suitable for foliar sprays, clone cuttings, root dip, hydroponic, soil and soil-less growing media applications.
I was hired to further refine an already trademarked logo and flesh out a full brand and packaging style to help Montra scale up product labelling and promotional materials.
Saving an ailing logo
For several reasons beyond their control, the client was unable to change the basic form and design of a logo for their Fulvic Acid product.
I was asked to assist with mockups of a potential facelifted logo in various forms as the client settled on a name for the company, starting with the initial name of "Crop Doc" but eventually landing on "Montra."
Following work on the logo, I developed labeling in various sizes for Montra's flagship product, MX-3.
Taking cues from the logo colours and the graphical precedents set by the labels I had created, I created a branding guide outlining a minmalist graphic style to complement the complex logo.
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