Spurfest was a nationwide festival of politics, art, and ideas created and run by the Literary Review of Canada. It ran from 2015 through 2017 and featured lectures, film showings, panel discussions, and art installations.
After my freelance work on the Winnipeg chapter of the festival in 2016, I was hired to design the national umbrella identity and concept for the 2017 festival theme - "Risk".
The final design for the 2017 identity is a progression of parallel lines converging and diverging into across several tension points, weaving multiple tension points into several geometric forms that create the impression of a moving piece of fabric.
The brand assets for the national 2016 year theme were essentially static and not easy to re-interpret or use. For 2017, I wanted to create a flexible aesthetic concept that could be used out of the box or built upon by local designers in cities across Canada.
The theme was "Risk," manifesting in unique academic, cultural, and aesthetic explorations. The term itself is loaded with personal implications, as well as a multitude of different intricate theoretical meanings. Risks entail entering into the possibility of conflict and loss in hope of reaching a new redemptive reality or development - might be represented abstractly and free of emotional connotation.
Designers are free to play with the idea of lines converging and diverging, and, in addition to assets that could be modified, the materials packaged distributed to communications staff across the country included basic suggestions on how to riff on the concept in unique ways.
In addition to the identity, I prepared a number of posters, event templates, and cards that were shared in the materials package.
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